01 Discovery & Kickoff

We start by getting to know your business, your goals, and your audience. During our kickoff session, we’ll work closely with your team to understand the challenges you’re facing and what you hope to achieve. We’ll map out key objectives for the research to ensure we’re focusing on what matters most.

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02 User Research & Data Collection

Time to get out there and talk to real users! We conduct interviews, surveys, and observation studies to get firsthand insights into how your users interact with your product or service. Our goal is to uncover their pain points, needs, and desires. We don’t just stop at the "what"—we dig into the "why."

03 Usability Testing

What’s working? What’s not? We conduct usability testing to observe how real users navigate your product. This helps us identify areas of friction or confusion, as well as what’s delighting your audience. By watching users in action, we can make targeted recommendations to improve the experience.

04 Analysis & Insights

Here’s where the magic happens. We analyze all the data we’ve collected, identifying patterns, key insights, and areas for improvement. We translate these findings into actionable steps, ensuring your designs are backed by solid user data. Our insights don’t just tell you what users are doing—they show you why they’re doing it.

05 Design Recommendations

Armed with our research, we’ll provide you with design recommendations that align with user expectations and your business goals. Whether it’s improving usability, refining user flows, or adding new features, our suggestions are always tailored to making your product more intuitive and enjoyable to use.

06 Iterate & Improve

The research doesn’t stop once we’ve delivered our insights! We work with you to continuously test and iterate, making sure your product evolves alongside your users' needs. It’s all about keeping your experience fresh, relevant, and easy to use.